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Associate Professor of Marketing at University of Texas at Austin Meme Drumwright discusses the importance of examining consumer values and behaviors to inform socially responsible marketing practices; in particular, she discusses high consumer expectations and nonprofit organizations as catalysts for other stakeholders. The Stakeholder Marketing Consortium, a joint project of the Aspen Institute's Business and Society Program and Boston University School of Management, is a forum for innovative research and collaboration among leading marketing scholars and practitioners.
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