Defining The Voice Of A Start-Up

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Executive Summary

The best entrepreneurs know how to talk about and sell their company, and the way they define their enterprise can often be a polarizing sport. Essentially, propelling a young company - either to investors or to talent - is a sales job, and one that a company founder must find compelling. Marc Andreessen, serial entrepreneur, speaks at length about the necessity of a founder to define their company and to establish early on what it is, and what it is not.

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