Start-Ups

Don't Sell Yourself - Or Your Product - Short

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Executive Summary

While some companies or products are built to be acquired quickly, this is not always their best-serving strategy, says co-founder of Cuil Anna Patterson. Short-term thinking, speed, and thrift can sacrifice the quality of the finished product, she reports. Instead, emerging entrepreneurs should simply focus on their goals and product development and allow fate to take its course.

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