DoubleClick Ad Exchange: Connecting the World of Online Advertising

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Executive Summary

When the users see an ad on a website, where did it come from? The answer to that question might not be as simple as it sounds. Ads on the internet take a long, often roundabout journey to make it from the advertiser to the user, a journey that sends them through companies like ad servers, ad networks, data platforms, DSPs, SSPs, and more.

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