Business Intelligence

Driving Decisions With Predictive Analytics: The Top Business Applications

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Executive Summary

The value proposition is straight-forward and proven: Predictive analytics produces business insight that delivers. The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. Harnessing value with predictive analytics depends on some careful choices: What kind of customer behavior you predict and which operational decisions you automate with it. In making these choices, you position precisely how this technology is applied. Audience members of this webcast will learn: How predictive analytics automatically derives models for decision automation by learning from experience; the top business applications of analytical prediction

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