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Chances are, one has been asked to deliver more services with little to no increase in IT budget. To be successful one really needs to know how to effectively measure the cost of delivering different services and applications to the business. How does one measure that today? Dozens of spreadsheets? Is one evaluating whether it makes sense to move services to the "Cloud"? How will one know if moving it to the cloud will cost more or less than what it costs them to deliver that service today? How does one show the business where they have spent their budget and why?
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