Business Intelligence

Fast Fashion: The Faster, The Better - Interview With Prof. Mart?nez de Alb?niz

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Executive Summary

Ordering two clothing collections a year is so last season. The latest trend in the sector is the "Fast fashion" model, used by companies such as Zara or H&M. IESE Professor V?ctor Mart?nez de Alb?niz highlights how companies can use assortment rotation to increase consumer spending and gain competitive advantage.

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