'Get In Tune With Your Customers Needs, Then Overdeliver" - The Line 6 Rule

Watch Now Date Added: Feb 2010
Format: Webcast

In an episode of Small Business RulesSM, Marcus Ryle shared how in 1996 he and his partners invented the Axis 212, the world's first digital modeling guitar amplifier. Eleven years later, with die-hard fans and several patents to their name, Line 6 has become the leader in their industry as the #1 maker of guitar amplifiers increasing the options available to musicians everywhere.