SMBs

Getting Customers: The Power Of Groupon

Date Added: Jan 2011
Format: Webcast

In an effort to gain customers, many small business owners are wondering whether it makes sense to offer discounts through companies like Groupon or Living Social, author of "The 1% Windfall," and founder of Culture of Profit, a company that consults with businesses on their pricing, provides some tips on when discounting works for businesses.