Getting Customers: The Power Of Groupon

In an effort to gain customers, many small business owners are wondering whether it makes sense to offer discounts through companies like Groupon or Living Social, author of "The 1% Windfall," and founder of Culture of Profit, a company that consults with businesses on their pricing, provides some tips on when discounting works for businesses.

Provided by: American Express Company Topic: SMBs Date Added: Jan 2011 Format: Webcast

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