Business Intelligence

Grounds For Conversation: Knowing Your Customers' Next Step

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Executive Summary

In this webcast, Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions, along with Tonya Balan, SAS' Analytics Product Manager, explore how you can use predictive analytics to know your customers' next step. The attendees will learn how an organization can drive value by focusing less on historical data and more on answering forward-looking questions, such as: Which customers are more likely to respond to a marketing campaign? Who are my most profitable customers?

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