Date Added: Oct 2009
This webcast focuses on enhancing the customer experience. Past webcasts in this series talked about collecting, and cleaning, and storing, and segmenting, and analyzing customer data. All well and good, but at some point we need to think about doing something with the data. We need to act on it in a way visible to our customers. Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions are joined by Retha Keyser, SAS Customer Intelligence Product Manager who has experience working with companies to improve the customer experiences they deliver.