E-Commerce

Grounds For Conversation: Optimizing Your Segmenting Strategies

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Executive Summary

In this webcast, Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions welcome Brent Lever, a SAS Solution Architect, to delve into the topic of contact optimization and the specific steps needed to improve your organization's marketing campaigns and customer segmenting strategies. They also address a number of important questions for your organization to consider, such as: When is the best time to contact your customers? What channel or channels are the most effective? What are the most attractive offers?

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