E-Commerce

Grounds For Conversation: Tracking Your Most Profitable Customers

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Executive Summary

This webcast is one that can obviously make a big impact on your marketing ROI and organization's revenue: Engaging high potential customers. Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions speak with Michele Eggers, from SAS' Customer Intelligence Global Practice. Michele shares her insight about how organizations can integrate their customers, products and offers into a complete, multifaceted marketing campaign by exploring new media types and getting smarter and more interactive in their customer communications.

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