Project Management

How a Fortune 500 Company Increased Sales by Millions Using CA Aion BRE

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Executive Summary

Does the organization have valuable information hidden in the raw data stored in the databases? Come to this session to hear how a Fortune 500 company used CA Aion Business Rules Expert (BRE) to uncover complex rules describing relationships between client characteristics, business cycle timing and client purchasing behavior, and how one can use the same strategy. Learn how with CA Aion BRE it only took a few short weeks to analyze the sales data, discover key business rules and use those rules to implement targeted marketing programs that resulted in an estimated sales increase of $2.3 million.

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