Business Intelligence

How To Succeed At Green Marketing

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Executive Summary

What do Whole Foods, Trader Joe's, Google and Burt's Bees have in common? They're all exceptionally good at letting their customers know how green they are, according to a new report from GreenBiz.com In "The Corporate Reality of Consumer Perceptions," Amy Hebard and Wendy Cobrda discuss the results of their Earthsense Eco-Insights Survey, which asked more than 30,000 respondents about how green they believe some companies to be.

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