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"If I Have Two Bad Days I Get On My Mountain Bike And Figure Out Why" - The Oskar Blues Rule

Date Added: Jan 2010
Format: Webcast

Dale Katechis founded the quirky craft brewery Oskar Blues inside a restaurant to drive business. Soon, the tables were turned and the brewery drove sales to the restaurant. In this webcast, Dale says he chose cans rather than bottles in defiance of the industry-standard based on quality control. That unique choice has helped the company double its business every year for the last 7 years.