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This webcast shows how and why POS (Point-of-Sales) data provides more accurate forecasts, more market intelligence, and enables you to take full advantage of the market when it is hot, and minimize the risk when it is not. In this declining economy, it is more important than ever to improve forecasts, reduce lead-times, minimize risks and maximize opportunities. The webcast demonstrates how to determine with POS data the expected market of your products, the success or failure of your new launch from a few weeks of data, whether your customer's inventory is in or out of balance, whether variations in demand are coming from a change in the consumer behavior or because of what your customer (retailer) is doing.
- Format: Webcast
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