Business Intelligence

Improving Customer Relationships By Design

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Executive Summary

It's a truism that "Customers buy a relationship, not a just a product, from you." Companies need to proactively implement and retain customer relationships if they want to continue selling their products long term. The real goal is to understand and improve the areas of your business that drive customer loyalty. Once we know the experiences that we are trying to create, we can design initiatives to bring those experiences to light. This webcast illustrates some practical ways that you can design customer loyalty to improve customer relationships.

  • Format: Webcast
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