Date Added: Nov 2010
Keeping your customers happy is a critical success factor for any business. However, effective customer retention strategies can be difficult to quantify. In this real world case study, learn how National Motor Club faces this challenge every day. Follow their analysis of customer retention, from basic data on customer, attributes, customer start date and end date, into a full retention visualization and analysis.
View this Webcast to learn:
- What data is needed to study customer retention and how NMC analyzes that data
- How to look at customer retention data differently to mine information
- Ways of looking at cause and effect in customer retention
- How NMC has been able to reduce costs while also delivering better service
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Speaker Biography: Matt Krzysiak Chief Operating Officer, National Motor Club of America
As part of the executive management team, Mr. Krzysiak is responsible developing and implementing enterprise operating strategy and ensuring the day-to-day operations remain aligned with overall NMC Holdings business goals and objectives. He focuses on initiatives that improve quality, workflow, and productivity and create value for customers.
Mr. Krzysiak is an accomplished operations executive, systems architect and technical director with over 18 years experience in operations management, application development and systems implementation.