Big Data

Learning From The Pros: Jerry Greenfield

Date Added: Nov 2010
Format: Webcast

Can you imagine a world without Cherry Garcia, Chunky Monkey or Coffee Heath Bar Crunch? Thirty years after opening its first ice cream shop, Ben & Jerry's has built a reputation as a fun-loving, socially responsible and creative company. Jerry Greenfield tells about learning from failure, giving things away and authentic marketing in Learning from the Pros.