Learning From The Pros: Jerry Greenfield

Can you imagine a world without Cherry Garcia, Chunky Monkey or Coffee Heath Bar Crunch? Thirty years after opening its first ice cream shop, Ben & Jerry's has built a reputation as a fun-loving, socially responsible and creative company. Jerry Greenfield tells about learning from failure, giving things away and authentic marketing in Learning from the Pros.

Provided by: American Express Topic: Big Data Date Added: Nov 2010 Format: Webcast

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