Leverage Web Experience Management to Create a Dynamic Next-Generation Website

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Executive Summary

The fundamental shift in how consumers interact online - and their resulting high expectations - has not only influenced site design and design, but also redefined what makes an appealing and effective website. Marketers are now looking at web management technologies to capitalize on new revenue channels. EMC Documentum Web Experience Management simplifies the execution of the next-generation website by focusing on the tools that combine traditional publishing approaches with new and innovative web practices. The attendee will learn why web experience management has been identified as a key strategic corporate priority, and how it can address the needs of the next-generation website. The attendee will also gain an understanding of the EMC Documentum solution, including benefits for IT and the overall business.

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