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Lou Lataif Discusses Developing A Feel For The "Art" Of Business And Marketing

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Executive Summary

Louis E. Lataif, in his talk at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, talks about the importance of developing a feel for the "Art" of business and marketing. Lataif is the Allen Questrom Professor and Dean at Boston University School of Management, as well as former president of Ford Europe.

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