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Making B2B Fun Through Social Media

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Executive Summary

This webinar is a story about the company Kinaxis a midsized company which has made it great through the Search, and Social Media. This webinar describes how the Kinaxis, an Ottawa-based on-demand supply chain management service provider, hoped to drive awareness, and double its leads again and again. Kinaxis began their journey by experimenting with social media and they believed that it can help them to accomplish these goals. Using Enquiro (for search engine optimization) and Forrester Research (for research into the field), Kinaxis carefully developed an integrated social media program that lived up to the mark. In this process they started a blog and along with it they also built a community for supply chain management professionals, participated in LinkedIn and used Twitter. The company's blogs are written by the employees of the company, and they are also posted in their Supply Chain Expert Community. The four approaches as described in their community site is Learn, Laugh, Share, Connect.

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