Making Ideas Happen With Less

As the author of the best selling book Making Ideas Happen, Scott Belsky is an expert in, well, making ideas happen. He tells Business Insider CEO Henry Blodget that startups need to take advantage of their size by iterating rapidly, taking risks, and playing around with their product. "At a large company... the gravitational force of operations is so strong that it instantly pulls us away towards the day-to-day urgent stuff rather than focusing on the long term important stuff," Belsky says.

Provided by: American Express Topic: Innovation Date Added: Oct 2010 Format: Webcast

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