Date Added: Jan 2010
B2B, or business 2 business marketers have to consider the various possible ways, and prospects that touches a brand when it hits the market, and at the same time about its messaging, and product offerings online. Based on the recent research, they have come to the understanding that, business buying can end up being very complex which is often, or almost undertaken by a group of individuals which keeps expanding through time. In this particular webinar, the attendee can find the Enquiro's latest research on B2B online marketing, and in what ways can this application be applied to two different sample companies f0r integrated, multi channel online marketing, or campaigns. This webcast is the one moderated by Bill Barnes, and they also feature panelists which includes Gord Hotchkiss - CEO of Enquiro,Ben Hanna - Vice President Marketing of Business.com, Mark McMaster senior planner of B2B and technology markets, Google, and Matthias Blume - Chief Analytics Office of Covario.