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Chill Factore is an indoor snow venue in northwest England modeled after Alpine resorts. Chill Factore implemented Microsoft Dynamics? CRM to track all transactions, purchases, customer interactions, and to allow marketing directly related to what individual customers actually purchase. Microsoft Dynamics CRM enables segmentation of customers into smaller marketing groups, which allows the company to maximize profits through different promotions. Chill Foctore chose Microsoft Dynamics CRM because of Microsoft's experience with CRM systems, and their willingness to work with their customers.
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