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Leicester City Football Club is a championship football club, having just received promotion from League 1. One of the big areas of concern for the organization is maintaining its players in top condition for maximum performance and injury prevention. The organization implemented Microsoft Dynamics? CRM as a tool to manage player data, daily performance analyses, and testing results. Microsoft Dynamics CRM enabled the club to view information in new ways, and has benefited it by enabling a central database to monitor and correlate player data. The club plans to build on the solution for scouting, administration, and integration with other systems.
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