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Customer Relationship Management (CRM) is a company-wide business strategy focused on improving interactions with customers. Whether one deploy a CRM solution as an on-premise application housed within the own servers or take advantage of a hosted solution that delivers the software as a service is an important choice that one must make. Some organizations are interested in a solution that can be up and running immediately with minimal involvement of their information technology staff. Other organizations need deep integration with multiple business applications and may have a significant technology infrastructure investment already in place.
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