Big Data

Moonworks Uses Marketing Analytics To Test Campaigns & Increase Conversion Rates

Date Added: Mar 2011
Format: Webcast

Moonworks, based in Woonsocket, Rhode Island, is a construction and renovation company providing products and services that serve the needs of home improvement projects. The presenters caught up with Product Manager Damien Cabral and Marketing Events Manager Rebecca McKinnon after nearly two years of using HubSpot's software to discuss how Moonworks used inbound marketing to generate a 3-fold increase in conversion rates.