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On-demand Webcast: Beyond 20-20 Vision: Luxottica Gains Actionable Customer Insight for Marketing

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Executive Summary

Join us in our IBM/Aginity webinar to learn how Luxottica, the world's largest eyewear company best known for brands including Ray-Ban, Persol and Oakley, Inc., is using advanced analytics with their omni-channel customer data to improve marketing ROI and customer engagement.

Luxottica, has teamed with Aginity and IBM to elevate their customer insights to new levels. Learn how Aginity’s CIA (Customer Insight Appliance) was deployed as a turnkey solution along with IBM’s PureData for Analytics solution, to provide a vivid, true omni-channel customer view of each and every customer segment.

Attendees will learn how:

  • Customer Insight Appliance helped bring the Enterprise IT and Marketing Analytics teams together for the data integration and set the strategy for marketing freedom for daily analysis.
  • Luxottica reduced costly outsourcing to take ownership of their own customer data driving agile efficient campaign response.
  • Big data analytics and rich customer profiles drive best-in-class personalized marketing.
  • CIA's flexible data model creates a 3D view of the customer transforming customer behavior into actionable insight.
The webcast’s presenters will be:
Maya May, Sr. Director of CRM & Strategy Analytics, Luxottica Retail- North America
Ted Westerheide, Chief Architect, Chairman at Aginity, LLC
Swanie Tolentino, Retail Leader - Big Data Industry Solutions, IBM

To learn more about this partnership, download the on-demand webcast today.

  • Format: Webcast
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