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Join us in our IBM/Aginity webinar to learn how Luxottica, the world's largest eyewear company best known for brands including Ray-Ban, Persol and Oakley, Inc., is using advanced analytics with their omni-channel customer data to improve marketing ROI and customer engagement.
Luxottica, has teamed with Aginity and IBM to elevate their customer insights to new levels. Learn how Aginityâ€™s CIA (Customer Insight Appliance) was deployed as a turnkey solution along with IBMâ€™s PureData for Analytics solution, to provide a vivid, true omni-channel customer view of each and every customer segment.
Attendees will learn how:
- Customer Insight Appliance helped bring the Enterprise IT and Marketing Analytics teams together for the data integration and set the strategy for marketing freedom for daily analysis.
- Luxottica reduced costly outsourcing to take ownership of their own customer data driving agile efficient campaign response.
- Big data analytics and rich customer profiles drive best-in-class personalized marketing.
- CIA's flexible data model creates a 3D view of the customer transforming customer behavior into actionable insight.
Maya May, Sr. Director of CRM & Strategy Analytics, Luxottica Retail- North America
Ted Westerheide, Chief Architect, Chairman at Aginity, LLC
Swanie Tolentino, Retail Leader - Big Data Industry Solutions, IBM
To learn more about this partnership, download the on-demand webcast today.
- Format: Webcast
- Size: 5.58 KB