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The future of customer engagement is built upon experiences. Having distributed departments and teams manage different stages of customer engagement no longer works - in fact, it creates a disjointed customer flow.
Join Brian Solis, principal analyst at Altimeter Group, as he explores how to align internally around a common strategy to deliver and reinforce desired experiences throughout the customer lifecycle.
View this on-demand webinar to learn:
- The Four Moments of Truth when engaging customers
- How shared experiences inform decision making
- Why all functions must collaborate to deliver one brand experience
His latest book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead. It was recently named as a Top 10 Business Book by Publisher's Weekly. His previous book Engage, is regarded as the industry reference guide for developing effective social business and social media strategies.
- Format: Webcast
- Size: 64.29 KB