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In this webcast, Dr. Eric Siegel will summarize the wide range of business applications of predictive analytics, illustrating how each provides business value by predicting a different type of customer behavior. "These predictions translate directly into actionable steps for achieving increased returns by driving operational decisions. In so doing, an enterprise can optimize their strategies based on what customers WILL do." In tough times, attention turns away from increasing returns, and towards decreasing costs - Dr. Siegel will focus especially on the application of predictive analytics to lowering costs without decreasing business.
- Format: Webcast
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