Leadership

Putting Predictive Analytics To Work

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Executive Summary

Seeking out increasingly small margins has brought analytics into vogue. Organizations realize that they can gain analytic insights about customers, products, channels, partners and much more. But some companies are already finding that analytics is only a part of the process - the intelligent application of the findings of these new insights can only pay off if the decisions that are made are correct. This webcast explains How better operational decisions deliver ROI; What the challenges are in applying predictive analytics to these decisions; What Decision Management is and how it addresses these challenges; How companies have benefited from this approach.

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