Business Intelligence

Ron Curhan On DeMoulas, Demand, And The Risk Of Breaking The Scale Barrier

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Executive Summary

Upon the opening of New England's largest supermarket, the 135,000 sq.ft. DeMoulas Market Basket located in the working-class community of Chelsea, Boston University School of Management's Ron Curhan, professor emeritus in Marketing, appears on Greater Boston with Emily Rooney. Curhan discusses demand, census data, and store location modeling, as well as the risks of opening a business on a such a large, untested scale.

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