Mobility

Secrets of Lead Generation Webinars

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Executive Summary

You need your webinars to generate high numbers of leads, yet you don't want to alienate your audience with a too-hard sell. How do you strike that all-important balance between the needs of your registrants and your sales and marketing goals? All it takes is a few key strategies to create a webinar experience that satisfies both your audience and your bottom line. Join speaker Ken Molay, President, Webinar Success for this TechRepublic Webcast to learn the secrets of producing an effective lead generation webinar. You'll learn:

  • Ways to create effective invitations that appeal to the right audience, including how to make every character count in small ads to generate high click-through
  • How to time your sales pitch to make the most of sales opportunities without losing your audience
  • Strategies to cement commitments and drive registrations
  • The art of fine tuning your webinar's call to action to both add value for your audience and reach your lead gen goals
  • How to turn leads into customers with proper follow-up techniques
Create a webinar that adds value for your audience starting with their first click, and you'll be rewarded with leads that ultimately turn into satisfied customers. This webcast will show you how.

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