Start-Ups

Small Business Rules: The Extreme Pizza Rule

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Executive Summary

"Keep your friends close, and your franchisees closer." - The Extreme Pizza Rule. Todd Parent learned the ins-and-outs of his business before he started his company, even though it meant starting at the bottom of the restaurant eco-system. When Todd decided he wanted to open a restaurant, he didn't have any experience. So he logged several years as a waiter, bartender, and manager before finally opening Extreme Pizza in 1994. Combining offbeat toppings with an extreme sports theme, the restaurant was an immediate hit.

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