Small Business Rules: The Greenleaf Rule

Don't lay off - lay on. - The Greenleaf Rule. Greenleaf Book Group is a publishing company for the not-so-little guy. Founder Clint Greenleaf competes with "Big bucks" publishers by choosing quality over quantity. Clint's Company charts a middle road between print on demand and traditional publishing. His editor's are extremely selective, choosing less than 3 percent of manuscripts received. Greenleaf pays a much higher percent of revenue to authors than the big guys, and in turn asks them to invest more in their own work by picking up production costs.

Provided by: American Express Topic: SMBs Date Added: Aug 2010 Format: Webcast

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