Tech Industry

Small Business Rules: Thrillist

Date Added: Oct 2009
Format: Webcast

In this episode of Small Business RulesSM, host Lindsay Campbell introduces the audiences to Ben Lerer and his co-founder Adam Rich, who recognized the potential of marketing directly to their customers' inboxes when they launched Thrillist, a daily email newsletter for men that gives tips on where to go, what to do, and what to buy for over nine cities.