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This webinar will cover various issues like Why one needs a Social Media Optimization (SMO) program How to use "Social objects" such as images, videos, blog comments etc. to spark online conversations. Why it is critical to use keywords, titles, descriptions, tags and/or links to contextualize the social objects, How to boost the visibility of the social objects to generate more traffic for the business. The techniques used for Search Engine Optimization (SEO) are not the same required to get found in social networks like Face book, MySpace, Twitter or LinkedIn; where people are increasingly spending time communicating, finding relevant and interesting content, and sharing it with their connections. Join New Media thought leader, Brian Solis, to learn how to implement and manage a Social Media Optimization (SMO) program around the content to increase visibility in these new environments and why a failure to do this could be an enormous loss.
- Format: Webcast
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