Business Intelligence

Social Responsibility In The Firearms Industry

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Executive Summary

Professor of Marketing at University of North Florida Gregory Gundlach shares some of his insights on the firearms distribution system's efforts to shore up weaknesses that lead to illegal distribution. In a broader sense, his research demonstrates how a firm's specific stakeholder marketing efforts can encourage and promote better understanding of their stakeholders. The Stakeholder Marketing Consortium, a joint project of the Aspen Institute's Business and Society Program and Boston University School of Management, is a forum for innovative research and collaboration among leading marketing scholars and practitioners.

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