E-Commerce

Steve Hoeffler On Radically New Products

Watch Now Free registration required

Executive Summary

Professor Steve Hoeffler is an expert in consumer products marketing, brand management and consumer behavior. His research on such topics as positioning multiple category products, marketing radically new products and the advantages of strong brands has appeared in such journals as Journal of Consumer Psychology, Journal of Product Innovation Management and Journal of Marketing Research.

  • Format: Webcast
  • Size: 0 KB