Business Intelligence

"Stop Making Mission Statements"

Watch Now Free registration required

Executive Summary

Guy Kawasaki, founder of, contrasts traditional mission statements with 2-3 word mantras that embody the products and culture of a business. He explains that while mission statements often don't affect the culture of a company, a mantra can enact change and serve as a step towards innovation.

  • Format: Webcast
  • Size: 0 KB