Business Intelligence

Sucharita Chandran Counts Zero As A Special Price

Watch Now Free registration required

Executive Summary

Sucharita Chandran, in her presentation at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, discusses different strategies for marketing promotions and how customers react to them. In this webcast, she focuses on how free promotions tend to create much more powerful "Preference reversals" than discounts do.

  • Format: Webcast
  • Size: 0 KB