Business Intelligence

Susan Fournier Talks Politics, Community, And Conflict In Marketing

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Executive Summary

Susan Fournier, in her presentation at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, talks about the importance of recognizing the in-group/out-group dynamic that impacts communities, as well as the marketing campaigns that aim to target them. Fournier is Associate Professor of Marketing at Boston University School of Management.

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