Taking The Lead

Peter Grauer, the Chairman and CEO of Bloomberg, is a man with a mantra and he repeats it every chance he gets: "We have an aspiration at Bloomberg to become the most influential news organization in the world." A glance at the statistics behind the media empire started in 1981 by the eponymous Michael Bloomberg, shows that the global media company is nearly at the goal line: 287,000 subscribers in 140 countries.

Provided by: INSEAD Topic: CXO Date Added: Aug 2010 Format: Webcast

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