Business Intelligence

The Benefits Of Mapping Plan A

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Executive Summary

Though Randy Komisar, KPCB partner and seasoned entrepreneur, proposes that most successful ventures do not find success in their initial business idea, he still maintains that there's value in constructing a thoughtful initial business plan. "Plan A" should help flesh out your business' assumptions, challenges, and risk mitigation. Those critical first thoughts on paper help the entrepreneur to create a language with which to discuss their strategy and move forward.

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