The Benefits Of Mapping Plan A

Though Randy Komisar, KPCB partner and seasoned entrepreneur, proposes that most successful ventures do not find success in their initial business idea, he still maintains that there's value in constructing a thoughtful initial business plan. "Plan A" should help flesh out your business' assumptions, challenges, and risk mitigation. Those critical first thoughts on paper help the entrepreneur to create a language with which to discuss their strategy and move forward.

Provided by: Stanford University Topic: Big Data Date Added: Apr 2010 Format: Webcast

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