The Big Buddha Baba Rule

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Executive Summary

"Use the power of play to open up new ways." - The Big Buddha Baba Rule. Big Buddha Baba is an experience design company creating playful interactive experience for theme parks, museums, and retail. This interactive design and production house adds vision and focus to their clients' ideas at every step of the process from concept to reality. In an episode of Small Business Rules, CEO Barbara Groth says her trick is focusing on the power of play to stimulate creative thinking at every part of the process.

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