'The Customer's Always Right, Even When He's Wrong' - The Celebrity Helicopters Rule

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Executive Summary

Robin Petgrave is not your typical suit-wearing CEO and his business model produces as much goodwill as a profit. In an episode of Small Business Rules, she explains how Celebrity Helicopters provides aerial service for Hollywood film and TV productions with clients including ABC, 20th Century FOX, and Warner Bros. The company also offers popular site seeing tours, which have been named best of Los Angeles by National Geographic.

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