Business Intelligence

The Green Marketing Landscape: Ratings, Labels, And Certifications

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Executive Summary

Green marketing today has become increasingly challenging, as more companies enter the marketplace, customer expectations rise, and information about companies and products becomes more widely accessible. The challenges are equal for consumer-facing companies as well as those selling to businesses, government, and educational institutions. All face the green marketing paradox: greater demand for companies to "Go green," but greater scrutiny for those that do.

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