Business Intelligence

The ROI of Marketing Events: How to Get the Most from Your Marketing Budget

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Executive Summary

Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics.

View this on-demand Webinar with Bob Hanson of Quantum Leap Marketing and Michael Osterman of Osterman Research to explore which marketing events offer the greatest return on investment for your budget and staff. They will share survey results of marketers using different types of events and explain how you can calculate the cost of your own events with the marketing events ROI calculator.

During the Webinar to learn:

  • What different types of marketing events cost
  • How to calculate the ROI of your own individual events
  • How to create a marketing events strategy that gets the most mileage out of your resources
  • Why Webinars provide the greatest ROI for your marketing dollars

  • Format: Webcast
  • Size: 0 KB